BRANDING
Breathe
Breathe is an aromatherapy boutique that sells products for relaxation ranging from candles to scent diffusers.
The packaging is clean and simple with hand-painted watercolor illustrations to reflect the tranquil nature of the
brand. All products have a male and female fragrance line so everyone can enjoy the benefits of aromatherapy.
Illustrating the Brand
I chose to create watercolor illustrations to represent the ingredients in each fragrance. The hand-painted style and
balanced use of white space creates a feeling of calm that embodies the spirit of the brand.
Defining the Scents
The fragrance book was created to showcase the many scents within the brand. These pages highlight the aromatherapy
benefits and explain the power of natural ingredients in Breathe’s products.
